After unsurprising reports that the Heatherette fashion label will dissolve, it’s been reported again that Heatherette designer Richie Rich and ex-porn star and stick insect Jenna Jameson will actually fill the professional void by opening a club in Manhattan’s East Village called The General Store – where shoppers will “find a taste of New York that’s been lost”.
So, what we’re really talking about here is a nightclub that acts as a gallery for the inane construction paper collage print t shirts that Rich designs for no one to wear that will, after an opening night attended by the high maintenance broken mirror brigade of “freelance stylists” left over from the Alig years, become a haven for 18 year old Bridge and Tunnel guido styled gay boys who spell the word “boy” with an “i” instead of a “y” and who use too much gel in their hair and socially inept Staten Island fans of Jenna Jameson who come to gawk at the freaks and chuckle to themselves. If there's one thing the East Village is lacking, it's Staten Island based straight porn afficionados.
No matter WHAT The General Store really like, the street press will shower it with praise as well. Any minute now.
I kid, good on them for keeping it up. I’ll totally go. [source]