Wednesday, September 03, 2008

When you consider that so much, if not basically ALL, of what is on television is established through focus groups, market research and corporately pressured producers it’s almost meaningless that Beverly Hills 90210 would even need to be remade at all. I mean, surely you don’t have to dredge up a show from the late 80s, early 90s to make this point – you could just really go hell for leather and no allow anything un-calculated into the equation at all but here we are anyway and the new probably anticipated series began last night.

Here’s a scene. It’s totally great. Apart from all the bland ass performances from Jennie Garth and Shannan Doherty my favourite bit was when the network ran a promo for the New Kids on the Block at the bottom of the screen. Hooray, it’s the late 80s again. I mean, why not right? Everyone seems to be wearing big tongued basketball shoes and neon rimmed Ray Bans. You have to get all the way through this 2 minute video before you can see the promo so it’s really up to you.

Wasn’t that great? It’s basically just the same as every other god damned teenaged drama set in California or anyplace else really. I am going to take a wild guess that every single actor in the show has done a Gap ad or the equivalent at some point and there are some extremely calculated uses of colloquial phrases that will resonate with the kids in the areas where there is the highest chance of product compliance. Here’s the New York Post review – they basically sum it up. Tired. [source]

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