There’s nothing surprising about this but David Beckham is going to be the next ass of Armani underwear. I’m actually amazed this has taken so long seeing as he is about a culturally relevant as a fashion and sex object as he is a soccer player. This is going to be one of those campaigns that either completely mesmerizes everyone or it’ll be completely forgettable – like the Beckham fragrances. the target market is straight women and gay men though so all they need to do is throw him in some white y fronts and dump a bucket of milk on him and it’ll work. They should oil him up first though. Apparently shine is in. No idea why. [source]
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