Last night, Richie Rich of Heatherette fame displayed his new line of clothes for buyers during Fashion Week and a slab of celebrities turned up. I didn’t go but my friend Adam did and when I saw him last night he was wearing an uncharacteristic Mohawk and pointed shoes. Whatever, that’s not my point.
Above is Aubrey O’Day who is part of the expansive Heatherette/Richie Rich contingent (along with people like Lance Bass, The Scissor Sisters, Mia etc) hanging out with her dog and a conveniently placed copy of her recent Playboy issue. I love when marginally famous people bring press with them to events just to remind you that images of them are published in the media. In case you’d forgotten. It’s all very self perpetuating.
The first time I ever even heard of Aubrey O’Day was in the business class lounge at JFK waiting to go to the Life Ball in Vienna. She was travelling on the charter flight to model Heatherette clothing at the opening ceremony for the Life Ball. Aubrey O’Day spent that entire trip painted a celebrity orange color, wearing flowing robes made of sheets and towels and she had two light blue explosions for eyes. It was just eccentric enough to be mildly noteworthy. I mean, here’s a slightly famous performer who wants to be more famous so she paints herself orange and light blue and walks around in a sheet in Austria for 4 days. That’s sort of interesting, isn’t it? In a Warholian sense?
That’s why it seems like a step down for O'Day to just carry a painted pink dog and a magazine cover around with her. There’s no skill in that, it’s just blatant need.
Incidentally, waiting in that lounge on our way to Vienna, Tinsley Mortimer, Manhattan’s answer to Paris Hilton was walking around with a copy of “Socialite” magazine on which she was the cover model for that month making sure everyone who photographed her realized that it really is viable to publish pictures of her in the media because look, other people have.
When you’re surrounded by people like that it’s sometimes ok and sometimes it is exhausting and other times you just want to stab your own eyes out because those people don’t even have down time when they’re alone. They really need and believe their own press. That was two years ago though so, if nothing else, at least we know Aubrey O’Day has stamina.
As far as Richie Rich goes, I have only ever seen Richie and my friend Adam actually wearing Heatherette/Richie Rich clothes in real life although I heard tell they do well in Asia. Once I was at Barracuda Bar and was talking with Richie and he was doing his high pitched shrill boyvoice thing and I told him some dark joke and he laughed sans character. It was at that moment that we cut through the character and got genuine evidence of him being a human and that was interesting. Certainly more interesting than the clothes although they’re harmless and fun and pop. Not sure who wears them but that's alright.
Additionally, here’s a picture of some model wearing Richie Rich hotpants.Totally wearable.