If you don’t have 45 seconds to watch the above cologne commercial then I’ll explain it for you here. Basically, here's the deal: rapid piano music, cars, blur, rain on the road, Henry Cavill gets out of a car, guitar, bass kicks in, dark, tuxedo, tunnel, woman, London, Parliament, blur, cologne, blur. That could really just be any perfume commercial. Especially the tuxedo and night parts. The cologne is Dunhill and it’s their new variant called black. So, it’s Dunhill black. Dunhill is such a 70s or maybe 50s brand. Yeah, more 70s. I also equate it with cigarettes. I would never in a million years buy a fragrance by Dunhill unless I genuinely liked it. I mean, that’s my basic response. When you climb over all the obtuseness of this fashion based post, you’ll see that what I’m saying basically means nothing but then, that’s the essential culture of fashion anyway. Or not. I’m really just posting this because it’s fashion week.
Speaking of a million years, I spent Saturday talking into a microphone for 4 hours. The first two were sitting in a white box in a gallery in Chelsea reading out the odd numbers between 79,100 and 80,150 like a controlled robot as part of On Kawara’s installation piece, “One Million Years” and then 2 hours after I finished that I co-anchored D List Radio at the Patricia Field store in the East Village for Valentines Day and for the Dawning of the Age of Aquarius. That show was essentially 2 hours of shrieking, fashionista, liquor and absurd banter. So, when you think about it, it was a very broad range of microphone usage. Stark minimalism and then over glittered chaotic inanity.