Here’s a picture of a vibrant collective of male comics Jonah Hill, Paul Rudd, Seth Rogen, and Jason Segel in a parody of Annie Leibovitz’s portrait of Tom Ford and Scarlatt Johanson. Isn’t it great? I’m dying. They’re in fat suits! They’re not really that fat, they’re in suits that make them look fat! Hilarious!
Never mind the fact that this has been parodied twice before from what I can remember; once by Radar Magazine and another time by this kind of insufferable actor I once met.
Even though I think Paul Rudd is pretty attractive there’s something completely boring about him. He’s in a new movie called “I Love You, Man” and the poster for it is all over the place. Actually, maybe it’s not, it’s on the subway walls along the L line in New York and every time I see it I get the same reaction. This is just tired South Park humour. Smug, clever white straight men making hilarious jokes with a socio political angle but the majority of the humour comes from them humiliating themselves stupidly using physical comedy but ultimately everything HAS to be on their terms. They can act out and be silly and absurd and ridicule whoever they want but at the end they have the moral superiority and status to inform everyone else about what is reasonable and appropriate. That’s why I can’t stand South Park because underneath all that formalized moralizing there are just two infantile men who are dying to be noticed. South Park degenerated into reactionary bullshit with no deeper point than whatever moral they gleaned from the media that week which was invariably that everyone should just chill out and not take themselves so seriously. Except, of course, for the people who react to their work hysterically because that hysteria is the main reason they still get work. It feels mechanical and clever and shallow.
I think the thing about the movie poster at Lorimer Street that gets me every single time is the smug, self satisfied look on Paul Rudd’s face as he stands there going “Yeah, man…I’m straight but I can be sensitive…check me out…dude, I’m so cool. Just go with it man, feel what it's like. Just like I do. I'm so damned amazing and I should be celebrated.” And I just want to puke and or maul the poster. Maybe both. Pukemaul.
And the thing is, I don’t even care if he keeps working – go ahead, do stuff. I’m sure people love it. Go for it and be successful. I find it asinine. [source]