Here’s an ad campaign for Johnson and Johnson in Switzerland that kindly and charmingly illustrates that the tampons they make are as hungry for your menstrual fluids as a vampire is for the blood of life – which, if you’ve done any research into the matter is a lot. On the weekend, I actually watched Queen of the Damned for some reason and it really teaches you a lot about how much Vampires need blood. They need it so much they'll often kill for it. I was as shocked as the next man.
So, consequently, if you’re a woman who menstruates, wouldn’t you want the kind of commitment to absorbency from your tampon that a Vampire has to staying alive? I’m not going to try and answer for women but I will say that if I were speaking about myself and if I were hypothetically a woman, I’d like that kind of commitment to my sanitary needs.
There was this sanitary napkin ad that was running in California back in 1989 that used to drive me insane because they never fucking said what the product even did. These two women sat on the beach and rabbited on about how it was “thin” and “with wings” and every time it came on I would get increasingly angry at the television. “WHAT is thin with wings?” and I even started to get resentful. “How the fuck am I supposed to know if I would even be interested in buying your ridiculous thin, winged product if I don’t even know what it is?” I would yell. Years later I realized I would never need to buy that product but it still annoyed me.
When you’re making an ad for women’s sanitary products there are so many things you can’t do. I mean, you can’t use any other color ink for demonstrating the absorption power than light blue. Anything else would immediately connote disease or tragedy. As we know, disease and tragedy are not usually big sellers when it comes to things with which you can willingly associate your body. [source]