Monday, April 06, 2009

It was just this morning that I woke up and thought to myself, “How could I possibly arrange to buy a laptop, an iphone, a hideously gaudy and ostentatious crucifix inlaid with diamonds, an equally absurd diamond ring and a attention demanding watch that explains to people that no matter how much money I actually have, I will always be plagued by a crippling status anxiety that means I will always fail to see that being understated and subtle is inherently more impressive than being overdone and insistent.

What a joy it then was to find this post on ebay.

What could be more reassuring than buying from a retailer who, while capable of apparently pulling all these items together to actually sell them, can’t stray from meaningless phrases like “on the market today” and sets up their sales site to resemble that of a function center in Staten Island.

“A must have for any tech savvy millionaire, this Apple Mac Super Set features TraxNYC's top of the line Mens Diamond Ring, Cross, Bracelet and Watch along with a Mac Book Pro and the highly desired iPhone on the market today. “

Plus, this is fabulous:

100% Authentic 100% of the time, TraxNYC only deals with natural mined diamonds, for anything else go somewhere else. {because in order to prove how serious we are about our business claims we’re going to passive aggressively call your bluff} Your item will come with documentation, click here to see what you get! {Oh, totally – I’ll click there. Actually, I’ll click there! Sorry, forgot the energetic exclamation mark that comes with the excitement of checking to see what you get when you’re paying 55K for diamonds on ebay}

Hi, this retailer is totally not some ironyless gangster from Queens who walks around in a microfiber suit nodding aggressively at everything, repressing his rapist tendencies and wearing sunglasses at night. Plus, what the fuck kind of name is “TraxNYC”? It sounds like a cross between an online sex site profile name and some hideous club between tenth and eleventh avenues where people regularly get shot; two things I totally want to conjour up as I go to buy 55,000 dollars worth of computer equipment and grotesque jewelry by mail through ebay.

This is the kind of thing someone featured on MTV’s Cribs would do. It’s like buying a piano you don’t play and a set of faux Baroque dining chairs online. Nothing about it makes sense but somehow you feel like you’re living the American dream so that makes you a genius when you do it.


Rowan Mayfair said...

Loved it.

Anonymous said...